Work
Selected Work
Six documented case studies and campaign work spanning 20+ years — digital campaigns, live events, brand launches, founder-built platforms, and public sector field operations.
Martin Purefoods Corporation
Social Media Content Strategy — Martin Purefoods
Seasonal holiday posts, Filipino-American cultural calendar content, and US mainstream event tie-ins (National Lumpia Day, 4th of July, Super Bowl). Published by Carl Briones as social media manager. Platforms: Facebook, Instagram.
Leano & Cruz, CPAs
Social Media Content — Taxation Education & Bookkeeping
Educational social media series covering tax deductions, IRA contributions, child tax credits, EV credits, and bookkeeping services. Targeted to Filipino-American small business owners and families. Platform: Facebook.
RJB Law Offices
Social Media Content — Bankruptcy & Debt Relief
Facebook social media series for RJB Law Offices (Family Finance Lawyers) targeting Filipino-Americans facing financial distress. Emotional storytelling approach — "Libreng Konsulta" CTA. Serving LA, Orange, San Bernardino, Riverside, and Santa Barbara counties.