Work
Selected Work
Six documented case studies and campaign work spanning 20+ years — digital campaigns, live events, brand launches, founder-built platforms, and public sector field operations.
WorldRemit
On-Ground Activation — WorldRemit × Philippine Independence Day
Branded booth activation at Philippine Independence Day Celebration, Carson City, CA. WorldRemit remittance brand connecting with the Filipino-American diaspora at one of the community's highest-attendance annual events.
Ding
On-Ground Activation — Ding × The Filipino Channel Concert
Experiential marketing activation for Ding (international mobile top-up) at a TFC concert event. Branded booth setup driving awareness and trial of Ding's "PADA-LOAD" service among Filipino-American concert attendees.
TFC / ABS-CBN International
ASAP Live in New York — Barclays Center
12,000-capacity sold-out live event at Barclays Center. Head of Sponsorship and Ad Sales Logistics. Established sponsorship tier architecture, managed inter-regional U.S.–Philippines coordination, executed on-stage pre-show brand activations. Won MVP — ASAP Live in New York.
TFC / ABS-CBN International
Community / Grassroots Marketing — TFC at the Movies
Supported the theatrical launch of TFC's 'Quezon's Game' through grassroots community marketing — posters and leave-behinds placed in strip malls with Filipino businesses near participating theaters across the LA metro area.